Billboard and Universal Music writer,

Journalist and analyst Geoff Mayfield has tracked the music industry’s pulse through his entire career. During 23 years at Billboard, he helped the music business embrace big data as director of charts and senior analyst, then joined Universal Music Group as VP of Business Analysis & Market Research in 2008. Mayfield started consulting in 2013, the same year he became advisor to music data service Alpha Data. He contributes music business stories to Variety and Billboard, and has also been published by Music Business Worldwide and Music Aficionado. Mayfield has been on the Music Business faculty at Los Angeles College of Music since 2016, where he regularly introduces students to a wide range of music industry professionals.